Why HLC?
We are launching a new brand. How do we navigate the dynamics of a competitive landscape to market ourselves?
We want to build a brand and make its launch successful, while building ongoing buzz?
How do we cut through the clutter to be spotlighted by the media?
We are rebranding our restaurant and bar. How do we relaunch them effectively, while staying true to our brand DNA?
How do we reach a new target demographic?
How do we tie in and leverage world happenings?
We need to bring new energy to our brand. How can we ignite interest to continue to engage our current targets, while still attracting a new audience?
Our category is crowded and our portfolio is broad. How do we focus?
How do we optimize our marketing efforts?
How do we manage negatives around sourcing spirits?
How do we go national without alienating local fans?
We are expanding our facility. How do we set it apart while maintaining our core values?