Story told by Jochen Hirschfeld of GHOSTBARS

GHOSTBARS

Last November I startet a photography project that documents the tough situation of the bar community.

Black/white long exposed photos show the bartenders in a ghostly situation. Half there, half gone…

As a second step I added an opportunity for bar lovers to actually help and support cocktail bars financially.

The “Ghost Cocktail“ offers the possibility to commission a bespoke cocktail that carries your name. Like a movie star the drink will be known on social media and be connected to you.

The supported bar creates the unique recipe and the cocktail will be professionally photographed and published online.

This has value and a price tag of 500 Euro. The money goes directly to the cocktail bar. The project is very successful as it reaches many different types of supporters: Cocktail aficionados, groups of regulars and especially for small and large spirit companies this is a simple and direct way to show support and create great social media content for their products.

The project is open source. All cocktail bars and photographers can join. It started in Germany and is expanding to other countries. Over 130 Ghost cocktails already have been created.