In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Amanda Schuster, a freelance writer for Forbes, SevenFifty Daily and other top outlets. She is also the author of “New York Cocktails.”
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Click here for the full episode transcription.
Tune in to hear this trained sommelier-turned-scribe with 15 years of experience covering cocktails, spirits and wine share her thoughts on:
How she deals with the challenge of setting the right tone in her coverage during the pandemic.
Why being a subject matter expert is important when pitching.
Why pitches should be fact-checked, concise and contain all relevant details, like product pricing and photo links that do not expire.
How local craft spirits producers are successfully getting into the ready-to-drink cocktail game.
How innovative craft cocktail bars are launching merchandising programs that are paying big dividends.
What advice she received from cocktail historian and author Dave Wondrich that forever changed her approach to writing books.
Amanda also answers a listener question from Deke Dunne, Bar Supervisor of Allegory, a speakeasy bar at the Eaton Hotel in Washington, D.C., on how bartenders and bars from smaller markets can garner the national media’s attention.
Connect with Amanda on Twitter and IG at @winenshine.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.