In this episode, Michael Anstendig and Hanna Lee of Hanna Lee Communications chat with Katie Lockhart, a freelance writer based in Brooklyn who now resides in Vietnam. Katie covers travel and food for National Geographic, Rachael Ray, CNN, Zagat, AFAR and other top media outlets.
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Tune in to hear this reporter, who has traveled to 50 countries and all seven continents, share her thoughts on:
How a three-month visit to Vietnam turned into a stay of more than a year and how the country has effectively pivoted during the pandemic.
How writing a story for CNN differs from one for Rachael Ray.
Why her stories often go deeply into the personal aspects of her interviewees’ stories to really bring them to life.
How sharing behind-the-scenes content on social media is important for spurring media coverage.
Why Namibia will be her top destination choice once travel restrictions are lifted.
Katie also answers a listener question from Pete Weiss, Marketing Manager at Town Branch Distillery in Lexington, Ky. Pete asks about the future of distillery tourism and what distilleries should do to boost their visibility to attract visitors.
Connect with Katie at klockhart14@gmail.com and on IG at @findyourhappyplate.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.