In Episode #17, we speak with Joshua M. Bernstein, a freelance writer covering beer, spirits, food and travel for the New York Times, Bon Appétit, Imbibe, Wine Enthusiast and top trades, like Draft.
Joshua is also author of 5 books on beer: “Drink Better Beer,” “Brewed Awakening,” “The Complete Beer Course,” “Complete IPA” and “Homebrew World.”
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Tune in to hear this expert on all things beer-related share his thoughts on:
1) Why experimentation is still important in the craft beer space, despite consumers embracing the comfortable and familiar.
2) What the success of the hazy IPA style of beer says about the evolution of the American palate.
3) Why the language surrounding craft beer, including the association of hops with bitterness, is a barrier to reaching more consumers.
4) Why a story idea shared with him might not be an immediate fit, yet could ultimately result in coverage.
5) Why direct-to-door shipments are boosting sales of non-alcoholic beers by encouraging convenient discovery and trial.
6) How educational initiatives to bring more diversity to the craft beer scene will bear fruit in the coming years.
7) Why optimizing outdoor drinking experiences will be critical for success now and moving forward.
Joshua also answers a listener question from Chris Herron, CEO of Creature Comforts Brewing Co., on craft brewing and the hard seltzer category.
Connect with Joshua on IG at @joshmbernstein and via his website, www.joshuambernstein.com.
Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny, Michael Anstendig at @michaelanstendig and our agency @hannaleepr on IG.
In this week’s “HLC Innovation Report,” we feature:
#1: What We Are Reading This Week - Our agency celebrates book authors we admire through our #AskTheAuthor series. This week, we are reading “Drink Like a Bartender” by Thea Engst and Lauren Vigdor. Check out @hlcbookmedia on IG for our interview on how Thea, Lauren and Adams Media brought their book to life (https://www.instagram.com/p/CH_XKU4l08g/).
#2: Who We Are Honoring This Week - Gemma Bell, Founder of Gemma Bell and Company, a leading hospitality PR agency based in London. Her business motto is “Don’t underestimate the transformational power of sharing your table with others.” Each week, we celebrate pioneering women via our digital channels, so check out www.hannaleecommunications.com for over 250 women’s words of wisdom.
#3: What We Are Celebrating This Week - The 90th birthday of our beloved mom, Harriet Anstendig. Time after time, she shows us that age is just a number. Here’s to many more. We thank her for her unconditional love, guidance and wisdom.
#4: What Podcast We Are Listening to This Week - Social Media Marketing Podcast with Michael Stelzner. Michael recently interviewed one of our favorite social media experts, Alex Tooby, an Instagram strategist specialized in helping female entrepreneurs (https://apple.co/3qgavk0).
#5: Who Is Inspiring Us This Week - Sother Teague, the renowned bartender behind Amor y Amargo in New York City. Sother recently pivoted to deal with the pandemic with a new concept, General Store, a retail operation selling bottled cocktails, books and barware. (https://bit.ly/3mpCbk7).