In our 13th episode, we chat with Brad Japhe, freelance writer for Bloomberg, CNN, Wall Street Journal, Forbes and many other leading outlets.
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Tune in to hear this globetrotting writer with an unquenchable thirst for news share his thoughts on:
1) How living in Hawaii for six months grounded him during the pandemic and provided him with a fresh perspective
2) How his stories for Forbes and Bloomberg, which target a business readership, differ than those for PUNCH and Liquor.com
3) Why covering wines and spirits created by pop culture icons, like Post Malone, Snoop Dogg and Peyton Manning, will continue to engage readers, as well as his thoughts on the future of celebrity brands
4) How he is approaching covering distilleries in far-flung locations, despite travel being largely on pause
5) Why he finds social media essential for doing and promoting his work
6) How personalizing a pitch is critical to winning him over
7) Why resorting to “tricks” to get him to open emails is a sure-fire way to undercut his interest in a pitch
8) Why Scotland is capturing his imagination as a destination when it is safe to resume traveling
Brad also addresses a listener question from Maura O’Connell Foley, Chef & Owner, Shelburne Lodge in Kenmare, Ireland, and author of “My Wild Atlantic Kitchen,” who wants to know if the Emerald Isle is on his travel agenda and, if so, why.
Connect with Brad on Instagram at @journeys_with_japhe. Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny and Michael Anstendig at @michaelanstendig on Instagram. For our agency, follow @hannaleepr and visit www.hannaleecommunications.com.
The Weekly HLC Innovation Report
In this episode, we unveil our new weekly report from Hanna Lee Communications where we share updates on our agency’s series, “HLC Innovation 15.” The series spotlights hospitality & travel industry innovators who are moving hospitality forward. These pioneers are breaking new ground in brand building and storytelling.
Innovation #1: What We Are Reading This Week - “Recipes from the President's Ranch” by Chef Matthew Wendel, who cooked for President George W. Bush at Camp David and the family’s ranch in Texas.
Innovation #2: Who We Are Honoring This Week - Ivy Woo, Managing Director, Food News, an integrated marketing agency in Singapore.
Innovation #3: What We Are Celebrating This Week - The PR News Platinum PR Awards, the Oscars equivalent, where our agency won the Best Marketing Communications Award for our PR campaign on behalf of iichiko Saiten Shochu from Japan and 12 Honorable Mentions.
Innovation #4: What We Are Listening to This Week - The inaugural episode of “The Michelle Obama Podcast” featuring President Obama.
Innovation #5: Who Is Inspiring Us This Week - Mark Brown, Publisher, Industry News Update e-newsletter.