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- Campari
Campari is Italy's legendary one-of-a-kind red spirit with more than 150 years of history. Handcrafted according to a family recipe invented in 1860, Campari is a complex blend of herbs and spices with orange as the predominant flavor. It can be enjoyed in classic cocktails like the Negroni, as well as in contemporary libations.
www.campari.com
- The Manhattan Cocktail Classic
The first-ever, multi-day celebration of all things cocktail-related in New York City, the Manhattan Cocktail Classic features well-known industry luminaries including Dale DeGroff, David Wondrich, Paul Pacult, Doug Frost, Gary Regan, Sasha Petraske, Audrey Saunders, Julie Reiner, Charlotte Voisey, Steve Olson, Simon Ford, Allen Katz and Andy Seymour. www.manhattancocktailclassic.com
- Marie Brizard Liqueurs
Marie Brizard is one of the world’s most venerable producers of liqueurs and drinks based on plants, fruits and spices. The firm, which was founded in 1755 in Bordeaux, sells 230 million bottles annually and exports to over 120 countries. The Marie Brizard brand of liqueurs has a reputation and a know-how that are unrivaled anywhere in the world. www.mariebrizard.com
- Santa Teresa Rum
Santa Teresa is Venezuela’s oldest producer of award-winning aged rums and its rum-making heritage extends more than 200 years. Independently owned and operated by the fifth generation of the Vollmer family, the company's marketing efforts in the U.S. are focused on its flagship "1796" expression, which is made using the famed Solera method. www.ronsantateresa.com
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Louis Royer Cognacs
Founded in 1853, Louis Royer is an award-winning producer of fine Cognacs. Their spirits are known for their complexity of flavor and aromatic richness.
www.louis-royer.com
- Original Sin
Founded in 1997, Original Sin is one of the country’s leading craft producers of award-winning ciders. The company is introducing two heirloom varietal ciders in the fall of 2011, the single varietal Newtown Pippin Hard Cider and Cherry Tree Hard Cider. The New York Times rated its original and highly popular apple cider as “our top American cider” in a blind tasting of 21 ciders. www.origsin.com
- Bortolomiol Prosecco
Bortolomiol was founded by Giuliano Bortomiol, who pioneered the use of the Charmat method to produce a dry style of Prosecco and who successfully lobbied for the area's DOCG designation. The winery is now run by his four bubbly daughters who are following in his footsteps.
www.bortolomiol.com
- EatingVine.com
EatingVine.com is a new social network dedicated to recipe sharing and wine pairing. It is the first site to offer wine accompaniment suggestions to user-uploaded recipes, whether from a top chef or grandma.
www.eatingvine.com
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Leblon Cachaça
Leblon is a handcrafted Cachaça produced at Maison Leblon in Minas Gerais, Brazil’s agricultural heartland. Distilled from freshly pressed sugar cane juice, Leblon is then rested in XO Cognac casks and blended to create superior complexity and taste. Leblon is the leading Cachaça brand in the U.S. and the company has contributed to creating the category by promoting the Caipirinha, Brazil's national cocktail, to mainstream consumers.
www.leblon.com
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Wines of Croatia
Wines of Croatia promotes and raises awareness of the country's wines and disseminates information about its producers, wine regions and native grapes that distinguish this scenic and historic Balkan nation.
www.winesofcroatia.com
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G7, Portugal Premium Wine Consortium
G7 is a consortium of some of the leading Portuguese wine producers who represent seven noted winemaking regions. The consortium is undertaking a three-year PR campaign to educate the American wine trade and consumers about Portugal’s elite winemaking and its quality wines. The participating producers are José Maria da Fonseca, Bacalhoa, Messias, Aliança and Aveleda.
www.G7Portugal.com
- Terra Andina Wines
Terra Andina is a leading producer of innovative, premium Chilean wine. With its name, “Land of the Andes,” Terra Andina’s award-winning wines represent the diversity of Chile’s terroirs and varietal integrity. Led by visionary master winemaker Oscar Salas, Terra Andina is redefining Chilean wine. Owned by The Claro Group, with holdings that include both the Santa Rita, Carmen and Dona Paula Wineries.
www.terraandina.com
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Gourmet Latino Festival
The Gourmet Latino Festival is the first world-class, socially conscious celebration of Latin culture and culinary traditions. The eco-friendly, multi-day celebration will feature renowned chefs, mixologist and tastemakers to showcase Latin America’s profound cultural richness and diversity. Envisioned as an annual event, it debuts in New York City on June 4-12, 2010.
www.gourmetlatinofestival.com
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Conway Family Wines
Conway Family Wines is a boutique winery located in California’s scenic Central Coast. Its “Deep Sea” brand of wine exemplifies the terroirs of the region’s maritime appellations. Produced by a visionary French-born winemaker together with a dynamic family, the wines marry California fruit with European finesse.
www.conwayfamilywines.com
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Bar Celona Spanish Tapas Lounge
Bar Celona is a swanky Spanish tapas lounge that serves traditional tapas, artisanal cocktails and exclusively Spanish wines. Owner Cynthia Diaz, a former fashion consultant, brings her love of style and her passion for food to this hotspot in Williamsburg, Brooklyn.
www.barcelonaloungenyc.com
 
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Goats do Roam
Goats do Roam is one of the leading South African wine brands in the U.S. Founded by winemaker Charles Back in the scenic wine country near Cape Town, it began as a whimsical act of creating a Rhône-style blend called “Goats do Roam.” The winery recently launched new, modern packaging that celebrates the art of blending and the sensory contribution of each grape varietal to the wines.
www.goatsdoroam.com
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Kyochon Chicken
Kyochon is Korea's favorite chicken restaurant group that created the original Soy Garlic and Hot & Sweet sauces, as well as the double-frying and hand-brushing techniques that ensure exceptionally crispy chicken with unforgettable flavor. Kyochon pioneered the “fresh casual dining” concept, using fresh, never frozen chickens and insists that its chicken be made to order. With more than 1,000 locations worldwide, Kyochon's flagship U.S. restaurant is now opening in midtown Manhattan.
www.kyochon.com/usa
- Lowell European-Style Yogurts
Recently introduced by Lowell International Foods, a premium specialty food importer and producer, Lowell European-Style Yogurts are a new line of exceptionally creamy yogurts in nature-ripened fruit flavors. With active live cultures, these probiotic yogurts provide consumers with a spoonful of healthy indulgence.
www.lowelldairy.com
- “The Winemakers” Show on PBS
The first reality format television series on wine for PBS, “The Winemakers” features 12 men and women competing for a chance to create and launch their own wine label nationwide. Produced by Doc City Productions, it features renowned judges such as Leslie Sbrocco, Doug Frost, Mark Oldman and Lettie Teague
www.thewinemakers.tv
Successful PR Case Studies:
Hanna Lee Communications, Inc. has created some of the most successful wine PR case studies, which include:
- Imperial Brands, Inc. and Sobieski Vodka
In a marketplace crowded with 300 vodka brands, Imperial Brands turned to Hanna Lee Communications to help launch Sobieski Vodka. By creating a memorable and provocative “Truth in Vodka” umbrella PR campaign that poked fun at overpriced, overhyped vodkas, Sobieski Vodka was able to cut through the clutter and break all historic sales records for reaching the 255,000-case sales milestone. The PR efforts also resulted in Sobieski Vodka becoming the official vodka of Madison Square Garden, which has 4 million visitors annually. The two-year PR campaign won recognition by PRWeek for “Best Consumer Launch Campaign of the Year” (First Runner-Up) and The Holmes Report (SABRE Awards), based in the U.K.
www.vodkasobieski.com / www.ibrandsinc.com
- Rayuela Restaurant
Through a strategic media relations and special events, Hanna Lee Communications helped launch Rayuela and positioned it as a national and international dining destination. The agency created a new term, “Estilo Libre Latino” (freestyle Latino) to highlight the cuisine of Chef Máximo Tejada, the unique cocktails of Junior Merino and the dramatic interior that includes a live olive tree. Our efforts dramatically differentiated the restaurant and generated coverage in hundreds of consumer media outlets, including New York Times, Forbes Magazine, Food & Wine Magazine, Gourmet, Travel & Leisure, Latina Magazine, CNBC.com, Forbes.com, NBC-TV, Univision, Telemundo and many others.
www.rayuelanyc.com
- Mionetto Wines
Mionetto Wines is Italy’s foremost producer of Prosecco, a sparkling white wine from the Veneto region. Through several years of implementing a
long-term strategic PR campaign from 2001 to 2007, Hanna Lee Communications, together with Mionetto Wines, put the Prosecco category on the map in the U.S.
Today, Mionetto is now available in over 47 states and distribution continues to expand.
www.mionettousa.com
Other Client Experience Includes:
Hanna Lee Communications, Inc. has worked with a variety of other food, wine, travel and lifestyle clients on a retainer and project basis which include:
- NYC & Company
NYC & Company, the official tourism organization in New York City, offered a quarterly Business Building
seminar series for their restaurant members, which were sponsored by Coca-Cola. Hanna Lee Communications
developed the seminar themes, secured speakers and promoted the events to their restaurant members and the
media from 2005-2007.
www.nycvisit.com
- The French Culinary Institute
The French Culinary Institute, a culinary school with a world-class faculty and training program, launched their new Italian Studies Program in 2006.
Hanna Lee Communications promoted their program through Italian media and community outreach throughout 2006.
www.frenchculinary.com
- Grana Padano Cheese Consortium and San Daniele Prosciutto Consortium
Hanna Lee Communications organized annual press trips and provided support during The Fancy Food Show for northern
Italy’s leading consortiums of D.O.P. hard cheese and naturally air-cured ham from 2003-2006.
www.granapadano.com
- San Domenico NY Restaurant
Located on Central Park South, San Domenico NY has been New York’s leading Italian fine dining establishment since 1988.
Owner Tony May and his daughter, co-owner Marisa May, greet their guests with warm Italian hospitality while
Chef Odette Fada creates dishes that are representative of modern Italian cuisine. Hanna Lee Communications handled
public relations from summer 2006-winter 2007 for New York-based and national media.
www.sandomeniconewyork.com
- Toscana Promozione
Hanna Lee Communications publicized the “A Bite of Tuscany in the Big Apple” promotion (November 7-18, 2005) highlighting the
region’s food, wine, tourism, design, design, fashion and business opportunities. The agency organized press conferences and
in-depth tastings.
www.toscanapromozione.it
- STREETS International (Pro-Bono)
A non-profit organization, STREETS International transforms street kids into culinary professionals around the world. Hanna Lee Communications publicized its first fundraising event in New York City. The funds raised helped to underwrite their first training center in Vietnam.
www.streetsinternational.org
- Italian Trade Commission
Hanna Lee Communications promoted “Italian Week in Chicago” (October 24-November 3, 2005). The agency provided event marketing and media relations support.
www.italianmade.com
- Maremma Tourism Board
Hanna Lee Communications organized a press trip to Maremma, Tuscany’s seaside province, in the summer of 2007.
www.lamaremmafabene.it
- Jolly Hotel Madison Towers and Ristorante Cinque Terre
Jolly Hotel Madison Towers is an Italian boutique hotel located on Madison Avenue in Manhattan. It is the only U.S. property of
Italy’s leading hotel chain, Jolly Hotel. Hanna Lee Communications also promoted the hotel’s fine dining establishment, Ristorante Cinque
Terre and its talented female executive chef, Pnina L. Peled from 2003-summer 2007.
www.jollymadison.com
- AKITA Sake Promotion and Export Council (ASPEC)
The AKITA Sake Promotion and Export Council (ASPEC) was founded in the Summer of 2006 by six leading premium sake brewers with the
support of The Japan External Trade Organization (JETRO), the Akita Prefecture government and Akita Sake Brewers Association.
Hanna Lee Communications handled public relations from summer 2006 to 2007.
- Bodacious Bulgarian Wines by Belvédère Group S.A.
Katarzyna and Menada, producers of premium Bulgarian wines owned by Belvédère Group S.A., approached Hanna Lee Communications to launch in the U.S. market. This is the first major initiative to market wines from Bulgaria in the U.S. since the 1970s.
www.katarzyna.bg
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Federlombarda Agricoltori
Hanna Lee Communications publicized the specialty foods and wines of Italy’s Lombardy region in Los Angeles, San Francisco, Chicago and New York from 2003-2005.
The agency organized press dinners in each city.
www.federlombarda-agricoltori.it/uk/index.php
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India Tourism Office
Hanna Lee Communications organized press conference and dinner in June 2005 to promote Indian food and wine with TV’s Food Network veteran David Rosengarten.
www.incredibleindia.org
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Korean Cultural Center and Korean Agro-Trade Center New York
Hanna Lee Communications arranged the first series of “A Taste of Korea” media events in August and October 2005 that promoted Korean food, wine and fashion.
www.koreanculture.org
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All Asia Food Expo
Hanna Lee Communications supported the launch of the first exposition dedicated to food, wine and beverages from 11 Asian countries in
New York and Los Angeles (September 2004 and October 2005). The agency publicized the trade shows and arranged several food and wine events for the media.
www.allasiafood.com
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